In April, Uber admitted it spent its full 2026 AI budget in four months — and its own COO couldn’t connect the spend to customer value. The easy read is “AI is expensive.” That read is wrong, and it will cost you. This wasn’t a tool problem or a budgeting mistake. It was a foundation mistake, and foundation mistakes are the only kind that scale. Here’s the boring, unglamorous discipline that separates the companies getting ROI from the ones getting a surprise invoice.

[Click on the image to view post]